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Case study · Marine cargo

A cargo charter site built around
one question: will it fit.

Island Craft Transport, Inc. is a Florida corporation that runs private cargo charters aboard the Island Hot Shot, a US-flag, shallow-draft roll-on/roll-off landing craft. It sails from the Port of Palm Beach to the Bahamas’ Family Islands and coastwise US destinations, carrying heavy equipment, vehicles, containers, lumber and bulk material.

Island Craft Transport · Port of Palm Beach, FL

One vessel and a specific set of buyers: contractors, developers, marinas and property owners building on out islands. Every charter is quoted individually and there is no published rate card.

Conversion Web Design
Visit islandcrafttransport.agency

01 The brief

The buyer arrives with a load, not a browsing habit

Nobody visits a cargo charter site to look around. They arrive with a specific load (an excavator, a framing package, a container on a chassis) and a specific dock, and they need to know quickly whether this boat can take it there. Everything else is secondary.

The business also has a narrow fit. A few boxes or a single pallet belong with a consolidated freight service, and anyone looking for a passenger ferry is in the wrong place. A site that let those inquiries through would cost the owner a phone call every time.

02 What we built

Six decisions that shaped the build.

01

The vessel spec sheet at the center

Type, flag, operating draft, deck load, deck area, ramp width and container capacity, laid out as a spec sheet and labeled as the company’s own approximate figures. A shipper measuring a load against the deck finds every number in one place.

02

Draft explained, not just listed

The Family Islands are ringed by banks and channels under six feet at low water. The site says why that matters: it is where a deep-draft freighter stops and this boat keeps going, which is the whole reason to charter it.

03

Cargo classes instead of a service menu

Heavy equipment, vehicles, containers on chassis, building materials, bulk and project loads. Each class says how it gets aboard, driven up the ramp or craned on, which is the question a shipper actually has.

04

A good fit, and not a fit

The site says who should not book: small loads, passengers, door-to-door trucking on the island. Turning away the wrong inquiry on the page saves a phone call on both sides.

05

Five steps from the yard to the island dock

Send the job, get a quote and a date, line up the paperwork, load at the Port of Palm Beach, deliver dockside. Saying who handles customs and permits answers the question that stalls most first-time shippers.

06

Charter requests, not bookings

Pricing is by written quote, sailings depend on weather and sea state, and transit times are estimates. The disclosures say so in plain language, so a request is never mistaken for a reserved sailing.

03 Why we made those calls

Decisions worth explaining

Every photograph on the site is of the Island Hot Shot itself and was supplied by the company. No stock boats and nothing generated, because a shipper checking whether the vessel is real looks at the pictures first.

The site went live on the company’s own domain, islandcrafttransport.agency, with search indexing switched on only once the content was final. A preview address is fine for review and wrong for a business people need to find.

On results. The site is live at islandcrafttransport.agency. We publish no inquiry, charter or traffic figures for this client. The engagement was a design and build, and we do not publish numbers we have not independently verified.

We would rather publish a case study with no numbers than one with numbers we cannot stand behind. If you want figures from a prospective agency, ask how they were measured and over what window, the answer is usually more revealing than the figure.

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