Getting a working business off a
page builder it had outgrown.

JRG Creations is a licensed and insured landscaping company based in Boca Raton, working across Palm Beach and Broward counties from West Palm Beach down to Fort Lauderdale. It serves homeowners, HOAs, rental properties and commercial sites.

JRG Creations Landscaping · Boca Raton, FL

The work is property cleanups, landscape design and installation, tree and palm services, mulch installation, and monthly maintenance. Its founder is an FAU student with several years in the trade.

Conversion Web Design

Visit landscapingsoflo.com

01 The brief

A site that worked, on a platform that charged for it

This was a rebuild, not a first website. There was a live site on a hosted page builder with a renewing subscription, real photography of the crew, and a working company mailbox on the same domain.

The brief was to keep everything that was earning, the photographs, the service list, the domain and the mailbox, and move off the platform, without a gap the owner would have to explain to a customer mid-quote.

02 What we built

Six decisions that shaped the build.

The original photography kept

Every image from the existing site was pulled at full resolution and carried across. Real photographs of the actual crew on actual properties outperform stock, and a rebuild that quietly loses them is a downgrade dressed as an upgrade.

A black and steel palette built around the logo

The existing mark is a circular white-on-dark badge, so the site was built dark to match it rather than dropping a dark logo onto a white template and hoping.

A full-bleed photo hero

The homepage leads with the work rather than with a headline over a colour block. For a trade where the buying decision is visual, the first thing on screen should be the result the customer is buying.

Seven pages, one job each

Home, services, recent work, reviews, about, service area and contact. The service-area page exists because customers search by city, and a single page listing every town is weaker than a page that reads like it was written for the area.

The mailbox treated as the constraint

The company mailbox runs on the same domain as the site. The nameserver move was planned around keeping mail intact, not around getting the site live fastest.

Moved onto infrastructure with no subscription

The site is now served from an edge platform with no per-month page-builder fee, so the renewal that was funding the old site stops being a cost of having a website.

03 Why we made those calls

Decisions worth explaining

The domain stayed in the client’s own account. Every change that needed a login went through him, which is slower on the day and correct forever after, an agency holding a client’s domain is a hostage situation nobody intends to create.

Nothing about the service list or the pricing posture was invented. The site says what the business already said it does, in the areas it already covers.

On results. The rebuilt site is live at landscapingsoflo.com and the company mailbox came through the move intact. We publish no lead, traffic or booking figures for this client, the engagement was a rebuild and a migration, and the measurement window belongs to him.

We would rather publish a case study with no numbers than one with numbers we cannot stand behind. If you want figures from a prospective agency, ask how they were measured and over what window, the answer is usually more revealing than the figure.

04 More work